From Budget Busters to Audience Boosters: Choosing Keynote Speakers Who Deliver, Every Time
/Finding the right keynote speaker can make or break an event. They're the driving force, setting the tone and delivering a message that resonates with your audience. It's a carefully curated selection, designed to reinforce your event's message and leave a lasting impression. The right speaker can elevate your event from forgettable to phenomenal. But with a sea of voices out there, navigating the speaker selection process can feel daunting. But we’ve got you! Here's some advice from a seasoned speaker’s agent on how to choose the perfect speaker and orchestrate an unforgettable event.
Identify Your Event's Objectives
Before anything else, pinpoint the purpose of your event. Is it to educate, motivate, entertain, or inspire? Define the primary message you want to convey to your audience. This clarity will guide your search for a speaker who aligns with these objectives.
Know Your Audience
Understanding your audience is crucial. Consider their demographics, interests, and what they hope to gain from the event. A speaker who connects with them on a personal or professional level will create a more impactful experience.
Define Your Budget
Your budget plays a significant role in determining the caliber of speakers you can approach. Keep in mind that while high-profile speakers demand a higher fee, they often bring extensive experience and a broader reach.
Consider Diversity and Inclusivity
Diversity in speakers can enrich the event experience. Aim for a lineup that represents different perspectives, backgrounds, and expertise. A diverse panel or program roster can cater to a broader audience and offer varied insights.
Explore Using an Agency
Agencies are here to help take work off of your plate. Developing relationships with the right speaker agencies can ensure that your speaker choices are knocking it out of the park every time. Agents have a deep knowledge of what speakers are out there, what style will work best for you and can oftentimes get you an excellent deal—as they are constantly negotiating for their clients and speakers! They can also provide insight into what speakers are easiest, most reliable and consistent to work with. Believe me, THIS MATTERS.
Remember, choosing the right keynote speaker is an investment in the success of your event. By prioritizing your objectives, understanding your audience, and navigating the speaker landscape with strategic tools, you can orchestrate a performance that resonates, informs, and inspires. Now you’re armed with the knowledge to find the perfect speaker and leave your audience talking about the selection long after the applause end.
Outspoken Agency is a women-owned speaking agency representing leaders, founders, public intellectuals, authors and entertainers for paid keynotes, workshops and panels at in-person and virtual events. Learn more about our female founders here.