Stay Ahead of Event Trends: Speaker Programming that Engages the "Now Generation"
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As the event landscape evolves with the rise of the "Now Generation" (Gen Z and Millennials), your programming needs to keep pace. According to the latest Freeman 2024 Event Organizer Trends Report, many organizers are still operating on outdated definitions of value for attendees and exhibitors. But this is where your event can stand out—and where we can help.
What Attendees Want
The report highlights that discovering new products and gaining industry insights are top priorities for attendees, even more so than networking. This shift means that simply filling your lineup with big-name speakers may not cut it. Instead, focus on curating speakers who offer practical takeaways, industry expertise, and interactive experiences that align with attendees' desire for innovation and engagement.
The Power of an Immersive Experience
Freeman's research shows that immersive, hands-on learning is now more valuable than traditional lectures. Incorporating speakers who don’t just present but actively engage attendees—whether through interactive sessions, demonstrations, or Q&A formats—will help elevate the experience.
Our roster of speakers is tailored to meet these new demands, with experts who not only inspire but also provide actionable insights your audience can implement right away. By focusing on both education and experience, you create an event that resonates with today's discerning attendees.
Why This Matters for You
Attendee satisfaction and exhibitor ROI are more connected than ever before. The right speakers can drive engagement, inspire collaboration, and enhance networking opportunities. By carefully selecting speakers who understand the needs of your audience, you'll not only attract attendees but also deliver measurable value to your event partners.
Key Tips for Speaker Programming:
Prioritize Engagement: Choose speakers who can facilitate interactive and dynamic sessions.
Align with Attendee Values: Select speakers whose topics resonate with attendees' professional goals, interests, and industry trends.
Offer Hands-On Learning: Incorporate sessions that allow for participation and real-time problem-solving.
Focus on Quality Over Quantity: A few impactful speakers with immersive content can create a more memorable event than a long lineup of traditional keynotes.
Why Partner with Us?
We specialize in understanding and responding to the shifts in attendee and exhibitor expectations. Our diverse roster of speakers is carefully curated to ensure that you not only have access to experts in their respective fields but also that they are skilled at engaging the Now Generation in meaningful, innovative ways. Whether you're looking for industry pioneers, cultural trendsetters, or interactive facilitators, we have the talent to make your next event a must-attend experience.
