The gap between consumers and brands presents a particular challenge to bridge: how can we stand out among the chaos of content? This is not unlike the challenge many organizations face, attempting to engage teams with their work and helping them find meaning in what they do. If you, too, are struggling to maintain connections and build a brand of purpose, you aren't alone. Strategies like Afdhel Aziz and Amanda Slavin's have been helping global organizations for over a decade find not only strategies that produce results, but meaningful solutions that last.